Client:

Genie Industries, Inc. a Terex Company

Project Summary:

A virtual product demonstration was needed for a European equipment trade show. The competition was planning to introduce their new super-height product. Customers needed to know that Genie had a super-height product in development with amazing new chassis and jib features. This video was created on time and budget. Customer response was exceptionally positive resulting in 35 to 40 solid inquiries and 20 firm commitments. Later, when the product was in production, the outcome from these commitments was over six million dollars in incremental business.

Services Provided:

• Executive Producer
• Writer, Producer, Director, Editor
• Creative Management
• Project Management