Spiral Productions LLC » Genie

Genie® Super-Straddle™ Operator Familiarization Video Completed for Terex® Aerial Work Platforms

Phil McCoy — Wed, 30 Sep 2009 01:15:19 +0000

The client needed a video to illustrate the simple steps necessary to setup and operate their Genie® Super-Straddle™ lift. Spiral Productions LLC producer director, Phil McCoy, created a short operator familiarization video designed to integrate with the client operator training program. Production took place in the Genie® product showroom in Redmond, WA (USA) where the technical sequences were shot. Application sequences were shot on location in the auditorium of Philadelphia Church in Seattle.

The Genie® Super-Straddle™ lift allows you to use the Genie® AWP™ in areas you never thought possible. With it you can easily access light bulbs, ceiling panels or secure a terrific camera angle above permanent seating, stairwells and other obstructions. You can see the video and learn more about this interesting product on the Genie® web site.

Credits:

Script development: Dion LaBlue
Script writer: Kelly Lambson
Voice talent: Joe Micheals
Director of photography: J.A. Forbes
Producer director editor: Phil McCoy

Award Winning Custom Music

Phil McCoy — Fri, 03 Apr 2009 21:18:59 +0000

Here is the Music Player. You need to installl flash player to show this cool thing!

Client

The Terex Corporation and Terex Aerial Work Platforms

Project Summary

It’s rare when a corporate song is inspiring and fun and played by team members and their families just because it’s a good song. But that’s what happened with “A New Terex in Town,” a team member penned song that launched a wave of demand for ringtones, sheet music, more songs, and the creation of a band to perform at trade shows and other events. This song became the theme song to introduce Terex to customers, share holders and team members at meetings and events all over the world. Disks are given away with products sold and heard as the on-hold music for calls to most global facilities.

Several more songs were produced and recorded to support corporate themes including one for the Genie® brand.

“Genie Blue” was singled out from over 8,500 entries to receive an Award of Distinction for Best Inspirational Song and Best Production of an Original Song from the Communicator Awards organization. You can read more about the people involved in winning the award by clicking here. You can also visit the client page to see photos of the Terex All Star Band and more, just click on the “Visit” link below.

Services Provided

Executive Producer
Creative Management
Project Management

Click Here to Visit the Client Page

Product Concept Animation

Phil McCoy — Mon, 03 Sep 2007 14:37:44 +0000

Client:

Genie Industries, Inc. a Terex Company

Project Summary:

A virtual product demonstration was needed for a European equipment trade show. The competition was planning to introduce their new super-height product. Customers needed to know that Genie had a super-height product in development with amazing new chassis and jib features. This video was created on time and budget. Customer response was exceptionally positive resulting in 35 to 40 solid inquiries and 20 firm commitments. Later, when the product was in production, the outcome from these commitments was over six million dollars in incremental business.

Services Provided:

Executive Producer
Writer, Producer, Director, Editor
Creative Management
Project Management