Client

The Terex Corporation and Terex Aerial Work Platforms

Project Summary

It’s rare when a corporate song is inspiring and fun and played by team members and their families just because it’s a good song. But that’s what happened with “A New Terex in Town,” a team member penned song that launched a wave of demand for ringtones, sheet music, more songs, and the creation of a band to perform at trade shows and other events. This song became the theme song to introduce Terex to customers, share holders and team members at meetings and events all over the world. Disks are given away with products sold and heard as the on-hold music for calls to most global facilities.

Several more songs were produced and recorded to support corporate themes including one for the Genie® brand.

“Genie Blue” was singled out from over 8,500 entries to receive an Award of Distinction for Best Inspirational Song and Best Production of an Original Song from the Communicator Awards organization. You can read more about the people involved in winning the award by clicking here. You can also visit the client page to see photos of the Terex All Star Band and more, just click on the “Visit” link below.

Services Provided

• Executive Producer
• Creative Management
• Project Management

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