Client:

Genie Industries, Inc. a Terex Company

Project Summary:

A virtual product demonstration was needed for a European equipment trade show. The competition was planning to introduce their new super-height product. Customers needed to know that Genie had a super-height product in development with amazing new chassis and jib features. This video was created on time and budget. Customer response was exceptionally positive resulting in 35 to 40 solid inquiries and 20 firm commitments. Later, when the product was in production, the outcome from these commitments was over six million dollars in incremental business.

Services Provided:

• Executive Producer
• Writer, Producer, Director, Editor
• Creative Management
• Project Management

Client:

Mind Body Mat presents Hilary Burnett

Project Summary:

Hilary Burnett asked Phil McCoy to help her create a series of Pilates videos infused with her passions for healthy living and art. Pilates (puh-lah-teez) is a method of conditioning that leads to uniform development of the whole body, and brings clarity and ease to the mind. We took a blissful departure from adrenaline-based fitness programs in brightly lit studios and shot on location in the peaceful atmosphere of a former cathedral surrounded by candles and sumptuous pillows on a raised marble platform.

The series was critically acclaimed both for its production values and Hilary’s empowering approach to Pilates which involves tuning your body like a fine instrument, an integrated whole, working from the inside out.

A hybrid program called Zen Stretch that blended Pilates, Yoga and Modern Dance was also created for the series and won gold at the Aurora Awards competition recognizing excellence in independent film and video. The series was widely used by Pilates practitioners and later, attracted the attention of MGM Studios who now distribute it.

Here is what Hilary had to say about working with Phil McCoy:

“your organization skills were way above the norm”

“your blend of intuition and precision was a huge part of the success of the project”

“your use of technology made the project uber professional but the warmth of the project was preserved and nurtured”

“your people skills employed during the production set others at ease”

“your coaching during the production was precise and good humored, and was able to bring out the best in cast/crew.”

User reviews on Amazon.com and videofitness.com (search “Hilary Burnett” in the Reader Forum) often mention the production values.

Outtakes:

Working with Hilary was a pleasure, which you can see in the outtakes collected from all four programs.