The trailer for Project London was crowd-sourced in very much the same way that the movie was. New friends found us as we posted requests for help on our production blog and stepped forward to help out.
Soren Laulainen has the amazing ability to see a story, take it apart in his mind, and put it back together in a more powerful way. This is how he created the concept for the official trailer. And what makes it fun, he creates gravitas and tension with misdirection and counterpoint so that watching the trailer doesn’t spoil the movie watching experience. Soren also created the music for the trailer which you can get as a bonus track on the deluxe version of the soundtrack.
Paul Miller edited the dialogue and sound for the trailer and mixed it—no small feat! Since the film shows a little of everything, that means he had to come up with sound design for everything because at this point, the sound editors hadn’t really started work.